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I work on product problems where the answer
isn’t obvious

Senior / Staff Product Designer with 15+ years of experience turning ambiguity into clear product direction, tangible concepts, and momentum. Increasingly working with AI and directly in code.

What

Senior Product Designer with 20+ years' experience.

Precisely

UX strategy, interaction design & visual design.

Fields

NLP-driven platforms, SaaS, EdTech, and e-commerce in lean, dynamic, fast-paced environments.

From

Maria, Quebec, relocating to the Niagara Falls and Toronto regions.

What I work on

AI product design, 0→1 discovery, product strategy

Strongest when

The problem, opportunity, or path forward isn’t clear yet

How I work

Research, prototyping, interaction design, increasingly directly in code

Based In

Oakville, Greater Toronto Area

Job Seekers Apply for Tech Roles Directly from Their Inbox

Crafting Cedar’s brand, web app, and email-first NLP-driven experience from the ground up.

MVP Design Impact

5% paid user conversion
81% daily email open rate
High user satisfaction
Cedar on mobile
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Drove Growth & Engagement for the Mastering Product

Optimized user flows, interactions, and aesthetics while launching new features for the SaaS web app.

Design Impact

$2M+ in incremental annual revenue
103% increase in songs mastered
28% increase in cross-product adoption
LANDR mastering
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Establishing a Strategic Foundation for Two  Mobile App Redesigns

Bridging leadership gaps, aligning teams, and integrating UX research to deliver a cohesive, user-focused experience.

Key Milestones

Tackled structural and cultural challenges
Influenced cross-team alignment
Hard-earned stakeholder trust
Delivered new home & payment gateway
GDI on mobile

The First Problem Wasn’t the Real Opportunity

A story about following a small operational problem until it revealed something much bigger and what it taught me about product discovery, AI, and building momentum inside a complex organization.

Strategic Influence

AI opportunity discovery
Leadership momentum
Clarity from ambiguity
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A Bit About Me

I’m a Senior Product Designer working increasingly beyond traditional design tools and directly in code.

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I use AI across research, exploration, prototyping, communication, and implementation to understand what product design becomes when AI is part of the medium, not just a productivity tool.

​

I’m strongest in ambiguous spaces: finding the real problem, making ideas tangible early, aligning the right people around them, and creating enough clarity and momentum to move the work forward.

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Let's Design What's Next

Dislike your default email client?

Reach me at delarosbil.t [at] gmail.com

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