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I work on product problems where the answer
isn’t obvious

Senior / Staff Product Designer with 15+ years of experience turning ambiguity into clear product direction, tangible concepts, and momentum. Increasingly working with AI and directly in code.

What

Senior Product Designer with 20+ years' experience.

Precisely

UX strategy, interaction design & visual design.

Fields

NLP-driven platforms, SaaS, EdTech, and e-commerce in lean, dynamic, fast-paced environments.

From

Maria, Quebec, relocating to the Niagara Falls and Toronto regions.

What I work on

AI product design, 0→1 discovery, product strategy

Strongest when

The problem, opportunity, or path forward isn’t clear yet

How I work

Research, prototyping, interaction design, increasingly directly in code

Based In

Oakville, Greater Toronto Area

Designing podcast discovery for listening, not reading 

A small product experiment exploring how AI-selected moments can help listeners preview a conversation before committing to a full episode.

Product Investigation

AI-assisted discovery
Interaction prototyping
Reusable code
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AI Changed What
I Need from

a Design System

AI made it faster to build interfaces and easier for each new screen to drift. I built a foundation of shared tokens, visual controls, and automated checks so people and AI agents could work from the same decisions.

Coded foundation

Shared tokens
Instant visual control
Enforced rules
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Job Seekers Apply for Tech Roles Directly from Their Inbox

Crafting Cedar’s brand, web app, and email-first NLP-driven experience from the ground up.

MVP Design Impact

5% paid user conversion
81% daily email open rate
High user satisfaction
Cedar on mobile
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LANDR logo

Drove Growth & Engagement for the Mastering Product

Optimized user flows, interactions, and aesthetics while launching new features for the SaaS web app.

Design Impact

$2M+ in incremental annual revenue
103% increase in songs mastered
28% increase in cross-product adoption
LANDR mastering
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GDI logo

Establishing a Strategic Foundation for Two  Mobile App Redesigns

Bridging leadership gaps, aligning teams, and integrating UX research to deliver a cohesive, user-focused experience.

Key Milestones

Tackled structural and cultural challenges
Influenced cross-team alignment
Hard-earned stakeholder trust
Delivered new home & payment gateway
GDI on mobile

A Bit About Me

I’m a Senior Product Designer working increasingly beyond traditional design tools and directly in code.

​

I use AI across research, exploration, prototyping, communication, and implementation to understand what product design becomes when AI is part of the medium, not just a productivity tool.

​

I’m strongest in ambiguous spaces: finding the real problem, making ideas tangible early, aligning the right people around them, and creating enough clarity and momentum to move the work forward.

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Let's Design What's Next

Dislike your default email client?

Reach me at delarosbil.t [at] gmail.com

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