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Designing what becomes possible because AI exists

Senior Product Designer with 15+ years of experience turning ambiguous problems into tangible product directions and building the clarity and momentum to move them forward.

What

Senior Product Designer with 20+ years' experience.

Precisely

UX strategy, interaction design & visual design.

Fields

NLP-driven platforms, SaaS, EdTech, and e-commerce in lean, dynamic, fast-paced environments.

From

Maria, Quebec, relocating to the Niagara Falls and Toronto regions.

Focus

AI-native product design, emerging interactions, 0→1

Strongest when

Ambiguity → alignment → momentum

Experience

AI workflows, AI-assisted coding, rapid prototypes, interaction design

Based In

Oakville, Greater Toronto Area

The First Problem Wasn’t the Real Opportunity

A story about following a small operational problem until it revealed something much bigger and what it taught me about product discovery, AI, and building momentum inside a complex organization.

Strategic Influence

AI opportunity discovery
Leadership momentum
Clarity from ambiguity
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Job Seekers Apply for Tech Roles Directly from Their Inbox

Crafting Cedar’s brand, web app, and email-first NLP-driven experience from the ground up.

MVP Design Impact

5% paid user conversion
81% daily email open rate
High user satisfaction
Cedar on mobile
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LANDR logo

Drove Growth & Engagement for the Mastering Product

Optimized user flows, interactions, and aesthetics while launching new features for the SaaS web app.

Design Impact

$2M+ in incremental annual revenue
103% increase in songs mastered
28% increase in cross-product adoption
LANDR mastering
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GDI logo

Establishing a Strategic Foundation for Two  Mobile App Redesigns

Bridging leadership gaps, aligning teams, and integrating UX research to deliver a cohesive, user-focused experience.

Key Milestones

Tackled structural and cultural challenges
Influenced cross-team alignment
Hard-earned stakeholder trust
Delivered new home & payment gateway
GDI on mobile

A Bit About Me

I’m a Senior Product Designer working increasingly beyond traditional design tools and directly in code.

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I use AI across research, exploration, prototyping, communication, and implementation to understand what product design becomes when AI is part of the medium, not just a productivity tool.

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I’m strongest in ambiguous spaces: finding the real problem, making ideas tangible early, aligning the right people around them, and creating enough clarity and momentum to move the work forward.

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Let's Design What's Next

Dislike your default email client?

Reach me at delarosbil.t [at] gmail.com

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